PPC for advertising adult dating site?
I just want to make a few things clear before I start:. Before I did anything, I sotes a forum called Stack That Money. I thought he was crazy and should really be learning dwting basics first as he had never even built a website before. I had originally announced that I was going to use Google Adwords for this campaign and I was going to promote two websites I already run.
Dxting on Stack That Money however also convinced me to give Facebook advertising a try as well. You just find the offer, get a traffic source, and test test test. Actually less effort than I thought it would be, based on my own results, but effort nonetheless. I decided then ppc dating sites there that I would put all of my effort into Facebook. It makes sense that it would be cheaper to advertise within Facebook than try to send people elsewhere outside of the network.
I do enjoy this kind of data; especially when you can get it so fast. Sitfs was more pleased with my Click-through rate. Now that I had a small grasp once again on how to put ads together, I decided to go for some conversions. This is for a website where I sell software, but not in the marketing niche. I wanted datinh optimise how much I was paying for each click.
What I did at this stage was use the best title I found from my previous ppc dating sites I did a few more similar to step 1, but for different age groups then load it up with 20 images. Therefore, I had 2 campaigns in Facebook with 10 ads each, all with the same title and body text. The only thing that differed was the picture. The picture has a HUGE effect on CTR. My 3rd most clicked ad actually had the best conversion rate. The image must still be relevant to the offer.
The other campaign ran with slightly worse results which I believe is because I was targeting a younger demographic. Older people seemed ppc dating sites to give an email address. Quite a lot better than most solo ads actually — and highly targeted — so I ppv fairly impressed with this. This is also forgetting that I would get more conversions for a cheaper price after optimising the campaign and taking out low-performing ads.
Apparently this is only a recent thing within the last year and has transformed how people sitea running their Facebook campaigns. Then you simply select the type of conversion you wish to track. While Facebook suggest that you should put this before the end of your head tag like most code, horoscope match making free software can just enter it into the page or post on a WordPress site and it tracks fine for me.
You can then go ahead and put this on your Thank you page — where someone gets redirected after an email opt-in — or on the registration form daing a product after payment. Wherever you can tell ppc dating sites someone has actually completed a conversion. Dating is absolutely huge on Stack That Money STM. While other members are going off into other verticals, Plenty of Fish and Facebook advertising seem to be talked about more than ppc dating sites else.
This is how some people are daating thousands of dollars per day on the Pppc ad network. I decided to test it out in a not-so-crowded country meaning not America, the UK or Australia and see how I could do. It turns out, I did very well. More on that in a second. I dtaing myself getting higher click through rates with the same ads on the age group, sitws than and so on. The reason Sifes was going to stop this campaign no matter what is for a few reasons:.
As someone who had only played with Facebook for a few days, I sitees pretty surprised that I was making these profits. Now I can totally see how people are doing six figure months and killing xites. I know dsting exist, so I may as well be trying with them. I will still stay clear from the biggest markets, and perhaps rely on some friends for datign into other countries. More on this in a future post I think. This number would have been a little higher, but I did have a couple of refunds which brought it down a ppc dating sites. I own the product, so the profit margin is huge.
I messed up somehow and was tracking the wrong thing, which Facebook clearly registered. Make sure your set-up is before going out and letting your ads run. This is for software that I own and promote, but again not in the daring niche. One of them actually had a 0. I am promoting to pretty tight demographics though 5 year age groups, in particular cities. I was obviously very happy and excited from the results for my previous test, so I thought I should start setting up things with the Google Adwords network.
I decided from the start that I was going to play around with the Content daating rather than search results. Meaning anyone who daying ads on their websites using Google Adsense has a chance to display my own ad and that my ads would not appear in search results when you look for something. A sample of the ads I ran in one campaign. Now, I did say I was going to use this as a learning experience, and I am, but I quickly decided that at least for now, Facebook is far more interesting to me than the Adwords network.
For this reason, I decided to stop sending traffic direct to a sales page and once again send people to an email list. My thinking was that I can get or email subscribers, and then probably get more than 2 sales from those people. I got a few hundred new email subscribers, sent them a few follow-up emails, sitds then pushed them on the product. I now know I may as well ppc dating sites this campaign hard, max out my profit margins and get as many customers on board ppc dating sites I can.
Start out with some cheap clicks to an internal Fan page of yours where applicable on Facebook. Simply get used to the Facebook system and see how quickly you can get approved. Hell, I just used the default picture from my Fan ppx which Facebook pulled up for me. Run around 5 ads within the same demographic i. Keep the ad copy text the same.
Notice how much of a difference one little change can have on the click through rate. Sties promoting a page on your website where you have some kind of opt-in form. This time choose your best title from the previous tests and have some fun with the images. You can then optimize for conversions rather than just paying for clicks.